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Today's greatest companies have created
Radically New Rules

Firms of endearment is a book about these new rules that are transforming businesses from the inside out

Today's greatest companies are fueled by passion and purpose, not cash. They earn large profits by helping all thier stakeholders thrive: customers, investors, employees, partners, communities, and society. These rare, authentic firms of endearment act in powerfully positive ways that stakeholders recognize, value, admire, and even love. They make the world better by the way they do business-and the world responds.

They had created radically new rules. This extensively updated book will help you master those new rules, learn from their newest experiences, build your great firm of endearment, change the world, and succeed on every level that matters.

Check out the new rules

Build a high-performance business on love (It can be done. We'll prove it.)

Help people find the self-actualization they're so desperately seeking

Join capitalism's radical social transformation—or fall by the wayside

Don't just talk about creating a happy, productive workplace: DO IT!

Honor the unspoken emotional contract you share with your stakeholders

Create partner relationships that really are mutually beneficial

Build a company that communities welcome enthusiastically

Help all your stakeholders win, including your investors

Meet the
Authors

Raj Sisodia is the F.W. Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. He is also co-founder and co-chairman of Conscious Capitalism, Inc. He has a Ph.D. in marketing from Columbia University. Raj is the co-author of The New York Times bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Publishing, 2013). In 2003, he was cited as one of "50 Leading Marketing Thinkers” by the Chartered Institute of Marketing. He was named one of "Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the "Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011. Raj has published seven books and more than 100 academic articles. He has consulted with and taught executive programs for numerous companies, including AT&T, Nokia, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Siemens, Sprint, Volvo, IBM, Walmart, Rabobank, McDonalds, and Southern California Edison. He is on the Board of Directors of The Container Store and Mastek, Ltd., and is a trustee of Conscious Capitalism, Inc. For more details, see www.rajsisodia.com

Jag Sheth is the Charles H. Kellstadt Professor of Marketing in the Gouizeta Business School at Emory University. He has published 26 books, more than 400 articles, and is nationally and internationally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. His book The Rule of Three (Free Press, 2002), coauthored with Raj Sisodia, has altered current notions on competition in business. This book has been translated into five languages and was the subject of a seven-part television series by CNBC Asia. Jag’s list of consulting clients around the world is long and impressive, including AT&T, GE, Motorola, Whirlpool, and 3M, to name just a few. He is frequently quoted and interviewed by The Wall Street Journal, The New York Times, Fortune, Financial Times, and radio shows and television networks such as CNN, Lou Dobbs, and more. He is also on the Board of Directors of several public companies. In 2004, he was honored with the two highest awards bestowed by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. For more details, see www.jagsheth.com

David B. Wolfe The late David B. Wolfe was an internationally recognized customer behavior expert in middle-age and older markets. He was the author of Serving the Ageless Market (McGraw-Hill, 1990) and Ageless Marketing: Strategies for Connecting with the Hearts and Minds of the New Customer Majority (Dearborn Publishing, 2003). David’s consulting assignments took him to Asia, Africa, Europe, and throughout North America. He was widely published in publications in the U.S. and abroad. He also consulted to numerous Fortune 100 companies, including American Express, AT&T, Coca-Cola, General Motors, Hartford Insurance, Marriott, MetLife, Prudential Securities, and Textron.

Praise for
The Book

Check out what management
experts have to say about the book

Browse
Inside the book

Meet the
Firms of Endearment

client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo

All logos are copyright of the companies

client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo

All logos are copyright of the companies

client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo client logo

All logos are copyright of the companies

Performance of
Firms of Endearment

graph

The firms of endearment featured in this book have out performed the S&P 500 by 14 times and Good to Great Companies by 6 times over a period of 15 years.

Cumulative Performance 15 Years 10 Years 5 Years 3 Years
US FoEs 1681% 410% 151% 83%
International FoEs 1180% 512% 154% 47%
Good to Great Companies 263% 176% 158% 222%
S&P 500 118% 107% 61% 57%

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